The workshop offered a dynamic mix of expert-led teaching, practical exercises, group discussions, and a field study tour, all aimed at enhancing strategic thinking and sustainable tourism practices. With the UK holiday park sector contributing £7.2 billion annually to the economy, the programme focused on equipping emerging professionals with the tools to innovate and lead in a rapidly evolving industry.

The short course was organised and co-delivered by Dr Linda Osti, Senior Lecturer in Tourism Management for organising and Dr Heather He, Lecturer in Data Science/Analytics.

The initiative reflects ¶º±ÆÖ±²¥â€™s commitment to supporting industry development and fostering leadership in key economic sectors.